
ABOUT US
We’re a small business with a big heart, offering stylish, handcrafted alternatives to traditional wool products. Born out of love for animals and a passion for sustainable living, Not Wool creates vegan-friendly knits that keep you warm while staying kind to the planet.
Every piece we craft is a collaboration with skilled women artisans of Himachal Pradesh, whose talent brings our vision to life. By choosing Not Wool, you’re supporting their livelihoods, embracing slow fashion, and helping us donate a portion of our profits to animal care initiatives.
- Swati Rathore (Founder: Not Wool)